Cookie Policy

Cookie Policy of CasaFolino S.r.l. Benefit Company
This document contains information about the technologies that allow this Application to achieve the purposes described below. These technologies allow the Owner to collect and save information (for example through the use of Cookies) or to use resources (for example by running a script) on the User's device when the latter interacts with this Application.

For simplicity, in this document these technologies are briefly defined as "Tracking Tools", unless there is reason to differentiate.
For example, although Cookies can be used in both web and mobile browsers, it would be inappropriate to talk about Cookies in the context of applications for mobile devices, since these are Tracking Tools that require the presence of a browser. For this reason, within this document the term Cookie is used only to specifically indicate that particular type of Tracking Tool.

Some of the purposes for which Tracking Tools are used may also, depending on applicable law, require the User's consent. If consent is given, it can be freely revoked at any time by following the instructions contained in this document.

This Application uses Tracking Tools managed directly by the Owner (commonly called “first-party” Tracking Tools) and Tracking Tools that enable services provided by third parties (commonly called “third-party” Tracking Tools). Unless otherwise specified within this document, these third parties have access to their respective Tracking Tools.
Duration and expiry of Cookies and other similar Tracking Tools may vary depending on what is set by the Owner or by each third party supplier. Some of them expire at the end of the User's browsing session.
In addition to what is specified in the description of each of the categories below, Users can obtain more detailed and updated information on the duration, as well as any other relevant information - such as the presence of other Tracking Tools - in the privacy policies of the respective third-party suppliers (via the links made available) or by contacting the Owner.

Activities strictly necessary to guarantee the functioning of this Application and the provision of the Service
This Application uses Cookies commonly called "technical" or other similar Tracking Tools to carry out activities strictly necessary to guarantee the functioning or provision of the Service.

Other activities that involve the use of Tracking Tools
Simple interactions and functionality
This Application uses Tracking Tools to allow simple interactions and activate features that allow Users to access certain resources of the Service and simplify communication with the Owner.

Tag management

This type of service is functional to the centralized management of tags or scripts used on this Application.
The use of these services involves the flow of User Data through them and, if applicable, their retention.

Google Tag Manager (Google Ireland Limited)

Google Tag Manager is a tag management service provided by Google Ireland Limited.

Personal Data processed: Tracking Tool.

Place of processing: Ireland – Privacy Policy.

Storage duration:

  • _dc_gtm_*: 1 minuto
  • _gcl_au: 3 months


Improvement of the experience
This Application uses Tracking Tools to provide a personalized user experience, allowing better management of personal settings and interaction with external networks and platforms.

Viewing content from external platforms
Measurement
This Application uses Tracking Tools to measure traffic and analyze User behavior with the aim of improving the Service.

This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them.
This type of service could still collect data on web traffic relating to the pages where the service is installed, even when users do not use it.

Widget Google Maps (Google Ireland Limited)

Google Maps is a map visualization service managed by Google Ireland Limited that allows this Application to integrate such content within its pages.

Personal Data processed: Usage Data and Tracking Tool.

Place of processing: Ireland – Privacy Policy.

Statistics

The services contained in this section allow the Data Controller to monitor and analyze traffic data and serve to keep track of the User's behavior.

Google Analytics (Google Ireland Limited)

Google Analytics is a web analytics service provided by Google Ireland Limited (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Application, compiling reports and sharing them with other services developed by Google.
Google may use Personal Data to contextualize and personalize the ads of its advertising network.

Personal Data processed: Usage Data and Tracking Tool.

Place of processing: Ireland – Privacy Policy – Opt Out.

Storage duration:

  • AMP_TOKEN: 1 ora
  • __utma: 2 years
  • __utmb: 30 minutes
  • __utmc: session duration
  • __utmt: 10 minutes
  • __utmv: 2 years
  • __utmz: 7 months
  • _ga: 2 years
  • _gac*: 3 months
  • _gut: 1 minute
  • _gid: 1 day

 

Facebook Ads Conversion Tracking (Facebook Pixel) (Facebook Ireland Ltd)

'Facebook Ads conversion tracking (Facebook pixel) is a statistics service provided by Facebook Ireland Ltd that links data from the Facebook advertising network with actions taken within this Application. The Facebook pixel monitors conversions that can be attributed to ads on Facebook, Instagram, and Audience Network.'

Personal Data processed: Usage Data and Tracking Tool.

Place of processing: Ireland – Privacy Policy.

Storage duration:

  • _fbp: 3 months
  • fr: 3 months

 

Google Ads Conversion Tracking (Google Ireland Limited)

'Google Ads conversion tracking is a statistics service provided by Google Ireland Limited that links data from the Google Ads advertising network with actions taken within this Application.'

Personal Data processed: Usage Data and Tracking Tool.

Place of processing: Ireland – Privacy Policy.

Storage duration:

  • IDE: 2 years
  • test_cookie: 15 minutes

 

LinkedIn Conversion Tracking (LinkedIn Insight Tag) (LinkedIn Corporation)

The LinkedIn conversion tracking (LinkedIn Insight Tag) is a statistics and behavioral targeting service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions taken within this Application. The LinkedIn Insight Tag tracks conversions that can be attributed to LinkedIn ads and allows targeting groups of Users based on their previous use of this Application.

 

Users can opt-out of behavioral advertising features through their device settings, their LinkedIn account settings or by visiting the AdChoices opt-out page.

Personal Data processed: Usage data, device information and Tracking Tool.

Place of processing: United States – Privacy Policy.

Storage duration:

  • AnalyticsSyncHistory: 1 month
  • JSESSIONID: session duration
  • UserMatchHistory: 1 month
  • bcookie: 2 years
  • bscookie: 2 years
  • lang: session duration
  • lidc: 1 day
  • lms_ads: 1 mese
  • lms_analytics: 1 month

 

TikTok Conversion Tracking (TikTok Technology Limited)

'TikTok's conversion tracking is a statistics service provided by TikTok Technology Limited that connects data from the TikTok advertising network with actions taken within this Application. The TikTok pixel tracks conversions that can be attributed to TikTok ads and allows targeting groups of Users based on their previous use of this Application.'

Personal Data processed: Tracking Tool.

Place of processing: Ireland – Privacy Policy.

Wordpress Stat (Aut O’Mattic A8C Ireland Ltd.)

'Wordpress Stats is a statistics service provided by Aut O’Mattic A8C Ireland Ltd.'

Personal Data processed: Usage Data and Tracking Tool.

Place of processing: Ireland – Privacy Policy.

Storage duration:

  • tk_tc: session duration


Targeting and Advertising
This Application uses Tracking Tools to provide personalized commercial content based on User behavior and to manage, disseminate and track advertisements.

Some of the services used by the Data Controller adhere to the IAB Transparency and Consent Framework, an initiative that promotes responsible data processing practices in the digital advertising sector and ensures Users greater transparency and control over the use of their data for advertising tracking purposes. Users can express their preferences regarding advertising services at any time by accessing the advertising tracking settings panel directly from the cookie policy or through the dedicated link on this Application.

This Application adheres to the IAB Transparency and Consent Framework and complies with the related Specifications and Policies. This Application uses iubenda (identification number 123) as the consent management software ("Consent Management Platform").

How to manage preferences and give or withdraw consent
There are various ways to manage your Tracking Tools preferences and to give or withdraw consent, where necessary:

Users can manage Tracking Tools preferences directly through their device settings - for example, they can prevent the use or storage of Tracking Tools.

In addition, whenever the use of Tracking Tools depends on consent, the User can give or withdraw such consent by setting their preferences in the cookie policy or by updating these preferences via the tracking settings widget, if present.

Thanks to specific browser or device functions, it is also possible to remove previously saved Tracking Tools.

Other Tracking Tools present in the browser's local memory can be removed by deleting the browsing history.

As regards third-party Tracking Tools, Users can manage preferences and withdraw consent by visiting the relevant opt-out link (if available), using the tools described in the third party's privacy policy or by contacting them directly.

Locate the Tracking Tools settings
Users can, for example, find information on how to manage Cookies in some of the most popular browsers at the following addresses:

Google Chrome
Mozilla Firefox
Apple Safari
Microsoft Internet Explorer
Microsoft Edge
Brave
Opera
Users can also manage some Trackers for mobile applications by deactivating them through the appropriate device settings, such as mobile advertising settings or settings related to tracking in general (Users can consult their device settings to find the relevant one) .

How to opt out of interest-based advertising
"Without prejudice to the above, Users are informed of the possibility of using the information available on YourOnlineChoices (EU), Network Advertising Initiative (USA), and Digital Advertising Alliance (USA), DAAC (Canada), DDAI (Japan) or other similar services. With these services, it is possible to manage tracking preferences for most advertising tools. The Data Controller, therefore, advises Users to use these resources in addition to the information provided in this document."

The Digital Advertising Alliance also provides an application called AppChoices that helps Users control behavioral advertising on mobile applications.

Data Controller
CasaFolino S.r.l. Benefit Company via Prunia 1 88046 Lamézia Terme

Email address of the Owner: info@e-commercealliance.com

Since the use of third-party Trackers on this Application cannot be completely controlled by the Owner, any specific reference to third-party Trackers is to be considered indicative. To obtain complete information, Users are kindly invited to consult the privacy policy of the respective third-party services listed in this document.

Given the objective complexity of identifying tracking technologies, Users are invited to contact the Owner should they wish to receive further information regarding the use of such technologies on this Application.

Definitions and legal references
Last modified: March 28, 2022